Author - Rachel Bonistalli

Benefits of Expanding SaaS Adoption with Subscription Services

3 minute read

Companies are compelled by the speed of innovation that’s possible with moving services and...

Rachel Bonistalli

Rachel Bonistalli is Lead Senior Marketing Manager for Customer Success at BMC Software. In this role, she leads the strategy and development of solutions marketing for the Services & Consulting portfolio of offerings. Rachel collaborates across portfolio development, services delivery, sales, and partner programs to develop strategies for increasing visibility, awareness, and revenue for the practice. Even further, she is the advocate for infusing Customer Success services content into corporate marketing channels and customer-facing activities. Rachel also partners with senior leaders to develop tailored programs that cultivate customer connection from driving case study priorities and customer advisory councils to collaborating with Corporate Social Responsibility on charitable effort endeavors.

Prior to joining BMC, Rachel was a Senior Manager of Strategic Marketing for Booz Allen Hamilton. For the global consulting firm she led development of integrated marketing campaigns for various practices starting with cybersecurity early in her 6.5 year tenure and moving into oil & gas and utilities later in her tenure. For the firm and partnered with a DC area radio station, she produced a thought leadership panel series titled “Expert Voices” that brought together industry, academia and government on key topics. Rachel also led execution of key partnerships with such notable organizations as Bloomberg, The Partnership for Public Service, and The Atlantic driving thought leadership speaking, content, and senior executive connection with target organizations.

Rachel currently volunteers with the Triangle Chapter of the American Marketing Association as the Director of Webinars and as a mentor in the chapter’s Connect & Inspire mentoring program. She holds a B.A. in Speech Communication from the Pennsylvania State University at University Park and an MBA from George Mason University.